Jemella is the owner of several iconic fashion brands including GHD. GHD is the market-leader in hair styling irons and is stocked by nearly 10,000 beauty salons across the UK and is rapidly expanding in overseas markets including USA, Australia, Spain and South Africa.
The company was jointly owned by the three founding members. After 5 years of exceptional growth, two of the shareholders were seeking to cash in their investment. PPCF acted for one of the founders who, as Managing Director, was the only one continuing in an executive capacity. The MD was keen to release some of his equity whilst continuing to drive the business forward.
PPCF provided strategic advice to the MD that saw him lead an MBO of the company backed by Lloyds Development Capital. The MBO enabled him to realise more than 50% of his value whilst increasing his equity share in Newco.