CMAC is the UK’s leading provider of managed ground transport and accommodation solutions. It provides its services to a wide variety of organisations in the travel, airline, rail, business continuity and events and conference sectors. CMAC moves over a million passengers a year and arranges accommodation for thousands more.

Whilst planning the long-term strategy for the business and its shareholders CMAC’s majority shareholder identified a need to incentivise the existing management team through equity participation. Park Place devised and implemented a shareholder reorganisation, which allowed the founder shareholder to release some capital whilst providing equity participation for the senior and second tier management teams.

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