Principle

Principle has defined and leads the global brand implementation market. Principle takes brand concepts and designs and makes them a physical reality, ensuring that brand standards are adhered to across sites around the globe. This is achieved by advising, implementing and project managing the physical change and maintenance of the brand environment.

The Group headquartered in Huddersfield was co-founded by Executive Chairman Richard Butterfield in 1987. It now employs over 500 staff, operating from 60 different countries and generates revenue of £150m and EBITDA in excess of £15m. The client base includes globally recognised brands spanning a number of sectors including, Financial Services, Automotive, Telecoms, Industrial, Healthcare and Corporate.

Park Place acted as lead advisor to the Shareholders and the company on the debt funded MBO, by members of the senior management team. Park Place conceived and structured the deal and led with the raising of a specifically structured debt package from Pricoa Capital Group and working capital facilities from Lloyds Banking Group.

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